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CHARACTERIZING EMERGING MARKETS
Jaqueline Pels Tomás Kidd

Abstract: This article looks at Emerging Markets and Low Income Sector characteristics within the scope of understanding the generalizability of the market-based approaches developed in High Income Countries. The literature review highlights that existing studies have

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BASTIONS OF IRRATIONAL CONSERVATISM? SHOP-FLOOR ACCOUNTS AND THE CO-EVOLUTION OF ORGANIZATIONAL AND INSTITUTIONAL CHANGE IN RUSSIA
Bruno Grancelli

Abstract: On the whole, the co-evolutionary literature on state-business relationships in Russia con- veys the idea that significant changes have occurred in property and corporate governance while less change is noticed in management structures, and workplaces are the

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BALANCING MARKET SHARE GROWTH AND CUSTOMER PROFITABILITY: BUDGET ALLOCATION FOR CUSTOMER ACQUISITION AND RETENTION

Abstract: This study adds to the knowledge of budget allocation for customer acquisition and retention spending in an inertia segment. The results indicate that when retention spending surpassed the optimal budget allocation, increased spending did not grow the expecte

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JOINT VENTURE STRATEGY FOR EMERGING ECONOMY: EVIDENCE FROM RUSSIAN ENERGY SECTOR
Andrei Panibratov Alexander Abramkov

Abstract: This paper investigates the strategies of global companies operating in power generation and supply, electrical equipment, and oil and gas industries in Russia. Russian energy sector has been considered by these companies as a huge and perspective and Russia

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UTILITARIAN OR HEDONIC? A CROSS CULTURAL STUDY IN ONLINE SHOPPING
Hilal Ozen Nil Kodaz

Abstract: With the irreversible effect of globalization, a growing number of websites today sell their products to more than one country. The effects of cross cultural differences on buying behaviors are widely acknowledged. Therefore, a consideration about attracting

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REGIONAL CHARACTERISTICS AND EFFECTS OF INWARD FDI: THE CASE OF UKRAINE
Ari Kokko Victoria Kravtsova

Abstract: This paper contributes to the analysis of the impact of FDI on host countries by taking into account the regional dimension of spillover effects. Focusing on the case of Ukraine, we explore the effects of inward FDI on changes in productivity, technology, and

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Criterios Altamente Valorados / Criterios Deseables Criterios Cualitativos
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